After months of trying to convince franchisees that a $1 Double Cheeseburger was a good move, the chain's market tests apparently proved convincing. Burger King Corp. has announced it will launch a nationwide promotion of its quarter-ppound Double Cheeseburger for $1 beginning Oct. 19.
The promotion will be fully supported by a multi-tiered marketing campaign showcasing the burger's flame-fresh taste and superior competitive size offering.
The $1 Double Cheeseburger feautres two flame-broiled beef patties, pickles, ketchup, mustard and two slices of American cheese on a sesame seed bun. With more beef and cheese, Burger King claims its $1 quarter-pound Double Cheeseburger beats out similar competitors' sandwiches such as McDonald's Double Cheeseburger and Wendy's Double Stack.
The $1 Double Cheeseburger joins an already robust national BK Value Menu, which includes the Whopper Jr. sandwich, Spicy Chick'N Crisp sandwich as well as the Ham Omelet Sandwich and sausage biscuit on the BK Breakfast Value Menu, all priced at $1 each.
