Dippin' Dots Ice Cream has partnered with up-and-coming Christian Rock artist Andrew Witt.
Witt, former lead singer of the band Rough Draft, is performing alongside Aaron Shust in Chris Sligh's Back to School Tour: The Stimulus Package, in his first tour since he began his solo career. The 24-date tour opened Sept. 11 in Washington, Pa.
"It's always extremely fun watching people's eyes light up when we pull into the parking lot and the first thing everyone sees is a giant Dippin' Dots trailer," Witt said. "The people who really crack us up, though, are the brave souls on the highway who write on pieces of paper saying they want us to pull over to get some ice cream! I guess Dippin' Dots are just that amazing that people are even willing to stop in the middle of their road trip to grab a cupful."
The relationship between Dippin' Dots and Witt began three years ago at a Gospel Music Association event in Estes Park, Colo. Dippin' Dots franchisee Keith Wren met Witt at the event and was amazed by his talent. Wren, now close friends with the Witt family, introduced the band to Dippin' Dots Inc. in the spring. With both the band and the product reaching a young, wholesome demographic, the partnership was a perfect fit.
