Tim Hortons and Cold Stone Creamery's co-branding test is doing well for the two companies, so much so that Tim Hortons CEO Don Schroeder recently said the effort will expand beyond the original six Canadian locations, and likely add to the planned 50 U.S. stores, according to a story in the National Post. In Canada, the two companies have planned to open six more co-branded stores, three in Halifax and three in Calgary, because of strong consumer response.
From the National Post:
"We want to do the test right across the country to get a feel if this is something to roll out across the system," said Mr. Schroeder, who said sales from Cold Stone, a subsidiary of Phoenix, Ariz.-based restaurant franchisor Kahala Corp., had a positive impact on same-store sales in the quarter."We had originally targeted 50 outlets [in the U. S.] and we are probably going to go beyond that 50. Cold Stone is very satisfied [with the results] and we are very satisfied." The chief executive said. ...
Tim Hortons will also open three dual-branded outlets with the ice cream maker in early August at three existing Cold Stone Creamery locations in New York City, where the Canadian doughnut chain has been seeing good results from a dozen former Dunkin' Donut sites that it took over last month.
