New Whataburger campaign to focus on made-to-order menu

New Whataburger campaign to focus on made-to-order menu
Tags: Burger/Steak/BBQ, Food & Beverage
September 2, 2009

To highlight its made-to-order menu, Whataburger is launching a month-long campaign reminding customers there are 36,864 different ways to make a Whataburger, with special requests like grilled onions, jalapenos, triple meat and extra cheese.

The campaign includes new signage at all of the chain's locations' menu boards that offers step-by-step instructions for customers to customize their Whataburger.

Although the campaign spotlighting Whataburger's penchant for special orders ends Sept. 28, the company will continue to make every burger made-to-order with 36,864 options, 24 hours a day, seven days a week and 364 days a year.