Gold Star Chili is launching a digital advertising campaign for the Greater Cincinnati market as part of its "Flavor Fanatics" Celebration Dance Video Contest.
The contest kicks off Aug. 28 and taps into the area's deep-rooted passion for high school football and Cincinnati-style Chili by focusing on two local high school match-ups: Glen Este at Sycamore and CHCA at Wyoming.
The live portion of the "Flavor Fanatics" video contest will be a pregame highlight of Gold Star Chili's sponsorship of two local high school sports tours — the Fox 19 Friday Prep Rally tour and Hack's 2009 Elite High School Tour. Prior to each game, fans will be invited to step on the Gold Star Chili "Flavor Fanatic" stage to perform their most creative celebration dance.
Fans also are encouraged to submit their own celebration videos online at www.chilitownusa.com. "Flavor Fanatics" celebration videos will be available for the public to view and rate favorites at the new Gold Star Chili YouTube Channel. Greater Cincinnati sports fans of all ages are encouraged to submit their best celebration videos.
The "Flavor Fanatics" celebration dance video contest will last until Nov. 1. At the end of the contest, the top five celebration video submissions will be posted at www.chilitownusa.com for visitors to select their favorites. The winning submission will be the video that receives the most votes.
The "Flavor Fanatics" winner will receive free tickets to the Cincinnati Bengals vs. Cleveland Browns game at Paul Brown Stadium on Nov. 29, 2009, and free 3-Ways for a year from Gold Star Chili. "Flavor Fanatics" video submission information and full contest rules are available at www.chilitownusa.com.
