Del Taco has extended its partnership with the Arizona Cardinals Football Club for a second year.
For Del Taco, the partnership allows the company to reach Cardinals fans through its in-stadium presence and in-store promotions. Among those will be a special "Raving Cardinals Fan of the Week" promotion, where fans can win two field passes and game tickets to each home game. Del Taco also will advertise in the Cardinal's Kickoff Magazine, on the Cardinals Radio Network and offer in-store promotions.
The Cardinals enter the '09 season as defending NFC Champions and are coming off the franchise's first-ever Super Bowl appearance. The team opens its fourth season at University of Phoenix Stadium this Saturday with a preseason game against the San Diego Chargers.
"Our first year of the partnership with the Cardinals was a tremendous success, and what a season for the Cardinals," said Stephanie Sproull, senior field marketing manager at Del Taco. "The Arizona Cardinals have very passionate and loyal fans, just like Del Taco, and we are excited to work with the team to create new and fun opportunities for them."
