Taco Bell plans to extend its share of the quick-service market from 3 percent to 5 percent with a variety of new product launches, according to a story in Nation's Restaurant News. Yum! Brands executives also announced that the company plans to introduce more beverages, more healthful menu items, family dinners and a breakfast platform set for 2012 to keep its focus on value. Taco Bell also announced plans for marketing and growth at its investor meeting this week, according to a report from Joe Buckley at Bank of America-Merrill Lynch.
Taco Bell's recent beverage introductions include the Frutista Freeze, a permanent line of signature frozen drinks launched in May 2008. The company also introduced its better-for-you Fresco line in December 2007.
From Nation's Restaurant News:
"'Management is pleased with Frutista sales thus far and also seems optimistic as it relates to the retooled breakfast menu, which is on the cusp of entering early market testing and features co-branded products with established breakfast brands [including] Seattle's Best, Dole, Cinnabon and Jimmy Dean,'" Buckley said.
