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"No food embodies 'fun' more than ice cream," said Srinivas Kumar, chief brand officer for Baskin-Robbins. "With the Guinness World Record attempt, the launch of our new Ice Cream and Cake Dance Video Contest, and our $9.99 ice cream cake offer, Baskin-Robbins is celebrating the creativity of our customers and helping to spread fun this summer."
 
At the cheerleading event, Lopez welcomed a group of 227 cheerleaders who performed a choreographed dance to the "Ice Cream and Cake" song. Baskin-Robbins donated $1 for each record-setting participant, on behalf of the UCA, to the Muscular Dystrophy Association.

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