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Danielle Wolfson, senior associate manager of interactive marketing for Taco Bell, has announced that the restaurant chain will be rolling out a new application for BlackBerry devices and adding its full menu to existing apps in the future. Wolfson outlined the company's mobile plans during her keynote presentation at the IAB Marketplace - Mobile event held July 13 in New York.
 
According to the online news site Mobile Marketer, Taco Bell noticed consumers trying to access its Web site on their mobile devices, so the company decided to launch a mobile site.

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