ST. LOUIS — Hardee's has introduced the new French Dip Thickburger, a meaty combination of a 100 percent Black Angus Beef Thickburger patty topped with thinly sliced roast beef and melting Swiss cheese served with a cup of au jus for dipping.
The French Dip Thickburger is available at participating Hardee's restaurants for $3.99 and is also available in a small combo for $5.99 including Natural Cut Fries and a beverage. Prices may vary by location.
To market the burger, Hardee's is sending four French Maids (Sophie, Antoinette, Gabrielle and Isabelle) to cruise the country on segways. The Hardee's French Maid team will be feather dusting fans at a variety of concerts, sporting events and festivals in 11 markets in the South and Midwest starting July 13-14 in St. Louis. The team also will travel from Indianapolis to Myrtle Beach, S.C., to Jacksonville, Fla., before returning to St. Louis Aug. 29.
At the regional events, fans can have their photos taken with the French Maid team and then access those photos by entering a code at a designated Web site. The site also will provide a complete schedule, more background on the French Maid ambassadors and details of the girls' many adventures, from tailgating and firing up sports fans to hanging out with rock stars. Hardee's fans can also keep up and connect with the ladies via their personal Twitter and Facebook page, and follow their video exploits on the French Me tab at the Hardee's YouTube channel.
Hardee's also is introducing a new, creative mobile application developed by Los Angeles-based advertising agency 72andSunny. Via the Parisian Pick Up iPhone or iTouch application, a user can select their favorite French mouth, pick a message (ranging from pick up lines and poetry to insults) and then deliver it with a swarthy French accent or in French with subtitles.
The free application will be available in the iTunes store the week of July 27 and will feature a French Dip Thickburger coupon that can be used in-store. Customers without an iPhone or iTouch can visit www.hardees.com to find the Parisian Pick Up plug-in so they can share the French sayings with friends by e-mail or Facebook.
