NEW YORK — NexCen Brands Inc. has announced the launch of its NexCen Franchise Portal, a new Web site for prospective entrepreneurs interested in securing a franchise opportunity with one of the company's seven franchised brands. The NexCen Franchise Portal can be accessed at www.nexcenfranchises.com.
The Web site features a streaming flash video guided tour through NexCen's different brands, franchise news and global opportunities for becoming a franchisee. Additionally, users can sign up for NexCen franchise events and seminars, as well as NexCen's social network and mailing list.
"We believe the new web portal will be an excellent resource to support our franchising platform and to market our brands, establish a personal connection with potential franchisees and ultimately grow our brand equity," said Chris Dull, president of NexCen Franchise Management Inc., the franchising subsidiary of NexCen Brands. "Additionally, we expect the new portal to focus and streamline our advertising efforts and spend."
The company worked with Visual Media Pro LLC on the Franchise Portal development.
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