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Carl's Jr. to offer in-store media in 133 stores
June 25, 2009
DALLAS — Indoor Direct Inc. has announced that it has signed an agreement with Carl's Jr. to bring its restaurant digital TV network to 133 locations.
The participating Carl's Jr. locations are in the San Diego and San Francisco direct market area (DMA). In May, indoorDIRECT announced a deal with Carl's Jr.'s sister chain, Hardee's for 324 restaurants.
IndoorDIRECT currently is showing its programming in 1,000 quick-service and fast casual restaurant locations nationwide. IndoorDIRECT has built its digital television network exclusively for QSRs and fast casual chains across the nation and produces and distributes theBITE Network, a combination of entertainment and advertising tailored to reach the 202 million Americans who visit those restaurants each month.
Earlier this year, indoorDIRECT announced venture funding of up to $22.5 million to complete the roll out of its national in-store network infrastructure. With that expansion, indoorDIRECT now has an initial national media platform of more than 10 million viewers a month in top DMAs.
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