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Advertising Age: Carl's Jr.'s latest marketing effort to promote its Portobello Mushroom Six-Dollar Burger by signing on popular YouTube video creators has sent the company's brand to the top of Visible Measures' weekly Viral Video Chart. The video, produced by YouTube's No. 2-most-subscribed channel, from a comedy group called Nigahiga, had 3.3 million views last week.
 
 
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