PHOENIX — Jack in the Box franchise Stine Enterprises Inc. has added kiosk ordering in one of its Phoenix-area restaurants, located at Avondale Blvd. and Van Buren Street. Franchise president Steve Stine has plans to expand the deployment to at least 10 more of its 28 total locations in the greater Phoenix area.
"I decided to implement kiosks when I saw the level of guest enthusiasm and overall customer satisfaction in Jack in the Box restaurants where the kiosks were installed," Stine said. "Kiosks facilitate the ordering process, our guests like it and it improves our ability to serve our guests during our busiest times."
The interactive interface and ordering option attracts more than 100 users each day.
To encourage guests to try the kiosk, Stine is offering a free item or free upgrade with each kiosk order during the program's introduction. In addition, an employee will act as kiosk host to assist first time users and facilitate order taking during the restaurant's busiest times.
San Diego-based EMN8 designed the Jack in the Box kiosk and worked directly with the Stine Enterprises to integrate self-service kiosk ordering into its restaurant operation.
