CHATTANOOGA, Tenn. — The Krystal Co. is capping off its month-long social media campaign in celebration of National Hamburger Month with "The Krystal Giveaway Show" on May 27.
The interactive event will broadcast live from the Krystal "3D" (Drive-In, Dine-In, Drive-Thru) restaurant in Chattanooga and stream live on the internet at NationalHamburgerMonth.com via Ustream.tv. The event is scheduled to take place from 10:00 a.m. to 4:00 p.m. Eastern time.
Throughout the day, Krystal will be giving away to an online audience more than $1,500 in prizes, including $100 Krystal Gift Cards and loads of Krystal goodies, from Krystal T-shirts and hats to Krystal memorabilia.
Online viewers also can watch and interact with Krystal employees, including Brad Wahl, vice president of marketing at The Krystal Co., in real-time via Facebook and Twitter. Viewers will be asked to answer trivia questions and complete challenges on social media sites for the chance to walk away with Krystal gear or a $100 Krystal Gift Card. Viewers also will get a behind-the-counter look at new menu items and Krystal's new 3-D restaurant concept.
This month, Krystal has given away more than $1,000 in Krystal Gift Cards by awarding a $50 Krystal Gift Card each day to one of its fans on Facebook and Twitter. Krystal's National Hamburger Month celebration also included the introduction of two new Big Angus Burger flavor toppings, Bar-B-Q Bacon Cheese and Chili Cheese. On May 1, Krystal launched NationalHamburgerMonth.com, allowing people to share their favorite Krystal hamburger with friends online via Facebook and Twitter.
Krystal is continuing its $50 Krystal Gift Card daily drawings until the end of May, giving guests more chances to win in addition to the $1,500 of prize giveaways May 27.
