LANCASTER, Pa. — Auntie Anne's Old Fashioned Lemonade has been a menu staple for the pretzel franchise since the company's inception in 1988. Starting June 1, Auntie Anne's 990-plus locations will offer the next generation of the famous lemonade with the introduction of Lemonade Mixers. The new product lineup consists of five fruity flavors including:
- Ballistic Blue Raspberry
- Cherr-agious Cherry
- Wacked Out Watermelon
- Stupendous Strawberry
- Ku-ra-zy Kiwi Banana
To help launch the lemonade flavor combinations, stores will feature vibrant campaign elements with a circus theme. Messaging such as "The most outrageous lemonades on the face of the globe," "Big fruit flavor shot out of a cannon," and "Drink blue lemonade without a net" appear on store signage, packaging, and specially designed crew T-shirts.
Auntie Anne's also will promote the new product with an online personality quiz that invites consumers to answer questions and use a scoring system to determine the Lemonade Mixer flavor that best matches core personality traits. The quiz will be available on Auntie Anne's Web site and promoted through social media networks, including Facebook and Twitter.
During a test period conducted with stores throughout the country, Lemonade Mixers assisted in increasing lemonade sales by an average of 15 percent. Each Lemonade Mixer is sold in a 20-ounce clear cup with an average retail price of $2.36, though price varies at each location. Customers who are signed up for Auntie Anne's Twisted News monthly e-mail program will receive special coupons for Lemonade Mixers and other Auntie Anne's products each month.
