ATLANTA — BrightWave Marketing Inc. has been selected by Chick-fil-A as its first e-mail marketing partner and agency of record. BrightWave, which specializes in the strategic optimization of e-mail marketing and digital targeted messaging programs, will manage and optimize Chick-fil-A's customer focused e-mail marketing programs. The appointment is effective immediately.
"BrightWave's invaluable insight has helped Chick-fil-A plan and execute its e-mail communications strategy with maximum effectiveness and efficiency," said Michael McCathren of Chick-fil-A's interactive digital marketing team.
Brandweek reports that BrightWave has created an e-mail marketing push beginning next monththat will promote Chick-fil-A's new, limited-edition peach milkshake. The intent is to promote the brand's milkshakes while continuing its ongoing strategy to better organize and effectively leverage its e-mail database.
