MIAMI — Burger King Corp. will increase its U.S. national advertising expenditures beginning Jan. 1, 2010, the company has announced. With the additional advertising spend, BKC plans to increase its media presence to communicate value offerings, marketing promotions and several new innovative product launches utilizing its new batch broiler cooking platform.
Some of these new products include an extra-thick burger, bone-in ribs, grilled fish sandwiches and a new grilled chicken sandwich.
"The company estimates between a 20 to 25 percent increase in its 2010 national media presence versus 2009 through the incremental allocation of restaurant level funds to the national level, coupled with the current deflationary media buy environment," said Russ Klein, Burger King Corp.'s president, global marketing, strategy and innovation. "We are confident that this increase will enable the brand to continue its record positive comparable sales growth trend."
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