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KFC launches grilled menu
April 13, 2009
LOUISVILLE, Ky. — KFC has released a new menu platform, Kentucky Grilled Chicken, the company has announced.
KFC's Kentucky Grilled Chicken is marinated and seasoned with blend of six secret herbs and spices and slow-grilled to juicy perfection. The cooking process includes a blend of spices that is proprietary to KFC and utilizes custom-designed, patented ovens, making it KFC's second secret recipe. Each piece contains between 70 to 180 calories and four to nine grams of fat.
Kentucky Grilled Chicken is available in participating KFC restaurants nationwide at the same price as Original Recipe Chicken. A two-piece grilled meal (breast & wing or drumstick & thigh, along with two side items and a biscuit) is priced at $3.99. (Pricing and participation may vary.)
"The introduction of Kentucky Grilled Chicken is a defining moment in our brand's storied history," said KFC president Roger Eaton. "KGC is the latest menu innovation that showcases our commitment to meeting our customers' ever-changing needs while staying true to the standards of high quality and great taste pioneered by Colonel Sanders. This product will transform the industry."
KFC free sampling
KFC is promoting its new Kentucky Grilled Chicken by offering free samples of its newest menu item on "UNFry Day," April 27. Consumers can stop by KFC throughout the day April 27 and receive a free piece of Kentucky Grilled Chicken. A full page advertisement will run in USA Today on April 24 to promote the event. See www.unthinkfc.com for more details.
The free piece offer is valid at participating KFC restaurants April 27 only. Limit one free piece per person. Free piece selection is manager's choice and may vary by location.
In addition to the UNFry Day national sampling, KFC also is unveiling a new advertising campaign, from DraftFCB Chicago, challenging America to "Unthink What You Thought About KFC." The TV spot, produced by Academy Award-winning director Errol Morris, contains Kentucky Grilled Chicken endorsements from celebrated chefs Sandra Lee, editor-in-chief of Sandra Lee Semi-Homemade Magazine and TV One's G. Garvin.
Staff training
On April 4, KFC conducted National Training Day, a mandatory three-hour session where KFC cooks mastered the patented Kentucky Grilled Chicken cooking process, becoming KFC-certified "Grill Sergeants," now in all KFC restaurants nationwide.
Additionally, Kentucky Grilled Chicken employee rallies occurred throughout the country to celebrate the groundbreaking Kentucky Grilled Chicken launch.
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