RALEIGH, N.C. — MSA, a Triangle-area marketing and communications agency, received the prestigious "Agency of the Year" award by Subway Restaurants — the chain's highest honor for ad agencies, at Subway Restaurants' annual Global Planning Summit held in Orlando. Presented by the Subway Franchisee Advertising Trust Fund (SFAFT), the award is given each year to the agency that has demonstrated the highest-quality support for their markets, excellent media planning and buying with top tier posting, and innovative marketing and value-added initiatives. The entire Subway system consists of some 27 U.S. advertising agencies as well as agencies representing Canada, Australia and Puerto Rico. "Many of our agency-partners achieved remarkable things last year and agency performance across the board was exceptional – making this a difficult decision. However, MSA demonstrated the ability to move the Subway business in its markets at an accelerated rate, managed the myriad details of their markets flawlessly, and provided great leadership to our franchisees," said Jeff Whitney, vice president of field marketing for Subway. MSA represents Subway in 27 U.S. markets, making the Triangle firm the second largest advertising agency in the entire Subway system. In addition to the top agency honor, in November 2008, MSA took home five awards — the most of any firm — at the Subway Agency Summit held in New Orleans. The Summit is an annual series of meetings involving all Subway system ad agencies in the United States.
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