• White Castle switches to Zimmerman for creative

    Tags: Burger/Steak/BBQ
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FT. LAUDERDALE, Fla. — Zimmerman has been tapped as the full-service creative agency for the White Castle restaurant chain, the company has announced.
 
Columbus, Ohio-based White Castle worked with consultant Lorraine Rojek of RCG in its search for a new agency to replace incumbents JWT and Mindshare. White Castle had worked with JWT for 15 years.
 
"White Castle is ready to evolve its brand within a new marketplace," said Kim Bartley, vice president of marketing for White Castle. "We have chosen Zimmerman for the agency's undeniable focus on results."

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