LOUISVILLE, Ky. — Arby's apparently has quietly launched Roastburgers, a line of roast beef sandwiches intended to taste like and resemble premium burgers. A member's only e-mail coupon promotes the new burger and offers a free Roastburger sandwich with the purchase of a drink, through March 9. The coupon has gone viral as multiple bloggers and coupon Web sites have posted the offer.
The burgers come in three varieties:
Customers who purchase a sandwich receive a promotional coupon, which includes a coupon for a free Roastburger after trying all three varieties. The coupon also includes a "One Bite Guarantee," which offers a free replacement sandwich within 30 minutes of purchase if the customer does not like the Roastburger.
- Roast Chicken Club Sandwich, made with sliced oven-roasted chicken
- Iced FruiTeas, Arby's signature line of freshly brewed, fruit-flavored teas in Passion Fruit, Mandarin Peach, Diet Peach and Diet Blackberry
- Swirl Shakes, in Chocolate Malt or Jamocha
