WINSTON-SALEM, N.C. — Valentine's Day produced sweet results for Krispy Kreme Doughnuts this year. The company had its largest retail-sales days in its company-owned stores Feb. 13 and Feb. 14. The 2009 Share the Love promotion was the company's most successful and best-selling Valentine's Day effort since the specialty heart-shaped doughnut was introduced in 2006.
Krispy Kreme company-owned stores sold more than 400,000 heart doughnuts during Valentine's week alone.
A number of employees from Krispy Kreme's corporate headquarters in Winston-Salem, N.C., volunteered in stores during the promotion. The Share the Love promotion was available in more than 100 company- and franchisee-owned Krispy Kreme stores nationwide from Jan. 19 - Feb. 14.
Franchisees also are pleased with the promotion's success.
"We worked nonstop to produce heart doughnuts, especially since many customers called in large orders for Valentine's Day celebrations," said Richard L. Clements of A-OK LLC, a Krispy Kreme franchisee in Oklahoma and member of the Hal Smith Restaurant Group. "Our stores saw a jump in both heart doughnuts and heart dozens sold."
