McDonald's Middle East Development Company's managing director says keeping the consumers' wants in mind is important for a brand hoping to expand globally.
Complaints can represent an opportunity for QSRs and fast casuals to bake social media deeper into the fabric of their organization and become more nimble.
REAL, which stands for Responsible Epicurean and Agricultural Leadership, uses a flexible points-based system similar to LEED to recognize restaurants that serve healthy, sustainable food.
Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at least a few social networks.
The film aims to depict the restaurant industry's impact on the nation, economically and culturally, while urging a return to its roots, where a fry cook can make it to the board room.