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Bruster's Real Ice Cream launches revitalization strategy
Frozen treat chain Bruster's Real Ice Cream is debuting a new, five-point strategy to reignite growth and attract new franchisees. Introduced at the National Restaurant Association Show in Chicago … -
Wendy's upgrades website to be mobile friendly
Wendy's has launched a more interactive Wendys.com, which – after a complete overhaul – is more mobile and tablet friendly. In response to consumers evolving digital habits, the new …1 comment -
Cinnabon launches breast cancer fundraiser, mobile donation process
Inspired by the story of Mayra Vargas, a bakery employee who was featured on Undercover Boss, Cinnabon has launched "Sweet Support," a nationwide fundraiser to support breast cancer. Cinnabon … -
Seamless and GrubHub partnership aims to scale growing online, mobile presence
Seamless North America LLC and GrubHub Inc. announced the signing of a definitive agreement to merge their services for ordering takeout. The merger aims to drive more orders to restaurants, deliver … -
Dunkin' Donuts makes its mobile payment app available in Spanish
Dunkin' Donuts is making its mobile payment app more accessible by letting users view content in Spanish. The company said it's the first national coffee retailer to make information, features and … -
How to win the Loyalty Marathon
To achieve strong results when running a marathon or building a loyalty program, you have to be patient, willing to stick to your plan and trust your training. -
BK Delivers adds MasterCard's digital wallet service
MasterPass' functionality includes one log-on, eliminating the need to enter delivery and card info for every transaction.- Alicia Kelso -
CorFire, OLO Partner on mobile commerce solution
CorFire, a provider of mobile commerce technology, is partnering with OLO, a digital commerce engine for restaurants, to create mobile applications that allow restaurants to move beyond mobile and … -
Ice cream concepts' mobile loyalty program grows sales by 50 percent
A mobile and social-based loyalty pilot program conducted by Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery has increased average transactions by more than 50 percent. The solution was … -
NRA announces new partnerships to help restaurant operators
Just ahead of its annual show this weekend in Chicago, the National Restaurant Association has announced multiple new partnerships designed to help restaurant operators. Among them is a partnership … -
Baskin-Robbins jumps into retail, tests online ordering
The brand's new line of shelf-stable ,sherbet-flavored freezer bars is part of its 'weather proofing' strategy.- Alicia Kelso -
Square reinvents the register with new Stand
Square Stand, new hardware created by Square for brick-and-mortar businesses that turns an iPad into a complete point of sale, is now available, according to a company press release. With local … -
Tourists are coming: Is your restaurant ready to accommodate?
Since most foreign tourists won't have access to a PC during their trip, it's critical to offer mobile-based feedback mechanisms featuring short, multi-language surveys. -
Restaurant job seekers turning to mobile devices
New data from Snagajob, an hourly employment marketplace, shows that mobile job searches have increased by 95 percent in the past year. The data is part of Snagajob's second "Counter Intelligence … -
Wendy's gears new campaign toward growing Hispanic demographic
Wendy's is introducing a new wave of Hispanic advertising this week with the goal of creating a stronger connection with the fast-growing demographic. The campaign is called "Mucho Mejor," which … -
Groupon expands POS Suite with Breadcrumb app
Groupon has launched Breadcrumb POS, a free iPad app that, according to a company press release, enables restaurants, salons, spas and retail merchants to replace their outdated cash registers with … -
Culver's teams up with Snickers for new treat
Culver's and Mars Foodservices have teamed up to offer a new Concrete Mixer featuring Snickers Brand. The new offering includes Culver's Fresh Frozen Custard (chocolate or vanilla) combined with a … -
KFC turns to NASCAR to push new boneless chicken
KFC added a promotional component for its new Original Recipe Boneless chicken during last weekend's Southern 500 NASCAR race. During coverage of the event, Clint Bowyer, driver of No. 15 Toyota … -
Auntie Anne's selects new agency
Mullen NC announced that it has been selected as agency of record for Auntie Anne's Pretzels after a client-led review. Terms of the contract were not disclosed. Mullen, an independent brand within … -
El Pollo Loco adds bilingual mobile surveys to gauge consumer perception
On The Spot Systems, a provider of location-specific, real-time mobile surveys, has announced the success of a recent partnership with El Pollo Loco. On The Spot Systems provides the company with its …1 comment
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