- WHITE PAPERS
Dunkin' Donuts recently unveiled a new store design, the brand's first in nearly seven years. According to the company, the contemporary look reflects the company's "evolution from a morning destination into a brand that serves people all day long."
Highlights of the new design include:
"In our highly competitive industry, innovation is the key to success and growth, and it extends into all areas of our business. Just as we've broadened our menu to meet our guests' demand for more food and beverage choices they can enjoy any time of day, our new and innovative store design and atmosphere is just as ideal for people looking to sit down for a break or to relax with friends as it is for people rushing through a busy day," said John Costello, president, Global Marketing and Innovation at Dunkin' Brands.
Four design options
Dunkin' Donuts' new look includes four distinct restaurant design options for franchisees, each featuring variations in layout, color schemes, graphics, textures, furniture and/or lighting. The designs are called: Original Blend, Cappuccino Blend, Dark Roast and Jazz Brew.
Dunkin' Donuts allows franchisees to select individual elements from any of the four options, creating a restaurant design that reflects their personal tastes and preferences. To make the process easier, Dunkin' Donuts created a special online application that allows franchisees to explore all of the available design elements and build a virtual restaurant via an iPad.
In an effort to incorporate sustainable building and energy solutions that reduce costs for franchisees, the new store design also includes LED light fixtures, no VOC paints, and wall tile with 35 percent pre-consumer recycled materials.
New and remodeled Dunkin' Donuts restaurants with the new design began to roll out throughout the country in April, but it will be many years before the majority of Dunkin' Donuts locations feature the new look.
"Our brand already has a very modern restaurant base, with the average image age being less than five years. And, our franchisees have completed more than 1,800 remodels in just the past four years," Costello said.
Check out some of the new design elements here.
Read more about branding efforts.