Media Kit

Fb Share

How do you train your sales people and sales engineers to sell digital signage? When you hire people for these positions how do you test them? Since I've been in the digital signage business I have learned the most important quality for these people is something that is not taught in school: creativity.

The days of simply learning your product and pitching it to your prospect are over. It's gotten more complicated. Now they have to understand what the prospect needs, work with the engineers to help design the solution and show the prospect how to use it. I don't mean adding cute little features that only make the product more expensive, but features that solve problems and meet needs.

A great way I have found to test prospective employees for these positions is, if you are selling digital menu boards take them into a restaurant and ask them come up with ideas on how digital menu boards can be used to increase sales or reduce costs. That may sound a little difficult, but if they can do that you usually have a winner. For continued education after they are hired, I like to take them out as a group and do the same thing. I have gotten some great ideas for new products or features for existing products that way.

A small company with very creative people or a larger company with small creative teams will usually be very successful. It reminds me of a comment Bill Gates made. He said, "I fear the two creative people in a garage type of companies more than I do my large competitors." Take a look at some of the recent huge successes and you will understand why he said that.

Related Content

User Comments – Give us your opinion!
Products & Services

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

Low Cost ATM

http://global.networldalliance.com/new/images/products/RL2000_100.gif

1019/Low-Cost-ATM

LG 55WS10-BAA

http://global.networldalliance.com/new/images/products/6425.png

6425/LG-55WS10-BAA

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Hiring Manager- applicant tracking and hiring software

http://global.networldalliance.com/new/images/products/6353.png

6353/Hiring-Manager-applicant-tracking-and-hiring-software

Scala Advanced Analytics

http://global.networldalliance.com/new/images/products/6169.png

6169/Scala-Advanced-Analytics

Digital Signage PC Solution with Maximum Flexibility

http://global.networldalliance.com/new/images/products/philipsicon.jpg

4011/Digital-Signage-PC-Solution-with-Maximum-Flexibility

LG 55LN549E

http://global.networldalliance.com/new/images/products/6427.png

6427/LG-55LN549E

Philips EL Series: Powerful & Affordable Commercial Edge-lit LED

http://global.networldalliance.com/new/images/products/6085.png

6085/Philips-EL-Series-Powerful-Affordable-Commercial-Edge-lit-LED

Philips Video Walls

http://global.networldalliance.com/new/images/products/4174.png

4174/Philips-Video-Walls

Selling Digital VS Traditional Menu Boards

Latest posts by Scott Sharon
Scott Sharon
Vertigo Group USA president Scott Sharon has decades of experience in the sign and menu board industry, and nearly another decade in digital signage. He’s a longtime proponent of, and innovator in, expanding the deployment of digital menu boards in QSRs.
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.