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Not open to discussion: The time for restaurant mobile apps is now
Remember back in the 1990s, when business owners asked, "Do we really need a website?" My, how quickly that question disappeared. Today the vast majority of businesses now have websites, and for a …- Jitendra Gupta -
The secret to word of mouth marketing: No one person behind the curtain can do it all
In 1939, few movie characters were scarier than the Wizard of Oz. Dorothy, the Tin Man, the Scarecrow and the Lion were terrified by the specter of the Wizard's floating head, his snarling expression …- Jitendra Gupta -
Managing customers' mobile preferences correctly doesn’t need compromises
There is no magical solution to meeting every single demand of mobile-savvy customers.- Jitendra Gupta -
George Washington couldn’t lie. Honesty is still the best communication policy with customers.
Legend has it that when George Washington's father asked him whether he'd chopped down his cherry tree, young Washington said, "I cannot tell a lie, I did it with my little hatchet." Whether truth or …- Jitendra Gupta -
Romance your customers on Valentine’s Day by engaging them
Valentine's Day has me thinking about how new lovers aren't all that different from new restaurant customers: Both want attention that affirms the other party really cares about them. Ironically …- Jitendra Gupta -
For now, mobile payment is more neat-o than necessary
For the past couple of years, retailers have talked incessantly about mobile payment technology and made untold investments to allow their customers to pay for goods and services with their phones …- Jitendra Gupta -
Facebook's Graph finds restaurant ‘Likes’ but falls short of authentic endorsements
Facebook CEO Mark Zuckerberg recently announced the company was refining its search feature dubbed Graph, a tool it heralded as particularly good for finding restaurants. Unlike a traditional Google …- Jitendra Gupta -
Loyalty has its rewards both for operators and customers
Punchh and RunningRestaurants.com conducted a survey recently that examined whether restaurant operators believed their social media marketing efforts worked. The most common answer operators gave us …- Jitendra Gupta -
Fines, fines everywhere fines: Consumers are fighting against unsolicited text messages
American consumers are a fickle lot, partly because the law says they can be. At one moment they're broadcasting an unsettling amount of detailed and personal information on social networking sites …- Jitendra Gupta -
Hello. We miss you. Won’t you purchase again?
Pizza operators have had it good for years. No other restaurant business has the ability to track customer data as accurately as a delivery operation that gets the customer's name, address, order …- Jitendra Gupta -
Engage customers with social tools to bring in their friends
It's been said that it takes a village to raise a child, but restaurateurs know it takes at least a community that large to grow just one business. It makes sense, therefore, to do all you can to …- Jitendra Gupta -
Be the social media 'prom queen' at your restaurant
Restaurateurs who really understand social media are a bit like a jealous prom queen: They want to own the conversation about what they do and how they're perceived by admirers and detractors. Sadly …- Jitendra Gupta -
Own reviews; control content
It seems the new four-letter word in the restaurant business is Yelp. The open-forum review site has empowered diners to share opinions online with a potentially unlimited audience. While good …- Jitendra Gupta -
Nielsen research, restaurant CEOs say ‘Mobile is it’
Sports and politics are dissected endlessly in the media, but it's my hunch that Americans spend significantly more time talking about food. Big games happen once a week and—thankfully&mdash …- Jitendra Gupta -
How many loyal, card-carrying customers do you really have?
I've seen a lot of people on Facebook lately posting statements, "You'll never hear anyone say...." I'd like to add this one to that list: ""You'll never hear anyone say, I love getting flyers in the …- Jitendra Gupta
Showing (1 - 15) of 15
Latest posts by Jitendra Gupta
Jitendra Gupta
Jitendra Gupta is CEO of Punchh, the only mobile-centric marketing platform for restaurants that uses the power of mobile devices and social networks to drive and measure repeat visits, word of mouth, and referrals.
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