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Is your brand bigger than you?
It's a question restaurateurs should be asking themselves following the death of Steve Jobs, whose name and persona will be forever inseparable from the Apple brand. I knew he was so seriously ill …- Lori Walderich -
Social media Part 3: Make it stick with a 3M approach
In this series to date, I've covered the consumer side of social media — who's using it and how. In this final installment, I'm going to turn the tables and cover the business side — that …- Lori Walderich -
Social media: Part 2 - devices and their virtues
If you've read part 1 of this series, you'll probably remember the picture I drew of the typical social media user: A woman, middle-age or approaching it, middle income, with at least some college …- Lori Walderich -
Social Media Part 1: Do I know you?
In my last post I talked about a recent social media conference I attended and how it gave me the chance to step away from the chatter about this cool app, that up-and-coming Facebook challenger and …- Lori Walderich -
Social media: brand aid ... or brand illusion?
A few weeks ago, I had the privilege of attending a major social media conference. Naturally I saw it as a great opportunity to pick up new nuggets of wisdom from first-rate brains. And in this I …- Lori Walderich -
'Ma'am, it’s not a cup holder': Proper brand use of social media
Before getting into social media, it's important to figure out your brand identity and your strategy for presenting it.- Lori Walderich -
The brand you live is the only one they'll love
If you think big and creatively, you should find plenty of brand-building opportunities.- Lori Walderich -
Seven come '11.
It's been said many ways, but movie magnate Sam Goldwyn put it best when he stated, "The harder I work, the luckier I get." See, what looks like dumb luck rarely is unless you're shooting craps. And …- Lori Walderich -
Voice Lessons for QSRs
John Gilbert reigned as the highest-paid matinee idol of the Silent Screen. Audiences thrilled to his on-screen lovemaking with off-screen lover Greta Garbo. Men envied him. Women swooned over him …- Lori Walderich -
An In(-And-Out)-Convenience Truth
A friend recently moved from Tulsa to Minneapolis. Since then, she has not ceased to lament the fact that Minnesota does not have QuikTrip stores. Not a one. Her closest source for QT coffee with …- Lori Walderich -
Champions of breakfast
Breakfast is my favorite meal. Well, one of them, anyhow. It definitely ranks up there with lunch and dinner. But this wasn't always so. Maybe it was just that I was always in such a hurry to catch …- Lori Walderich -
The Popeye Principle (or, "I am what I am.")
After a long day of foul weather and flight delays, the gate agent for a major airline is rebooking passengers in a seemingly endless line. A commotion erupts as a businessman pushes his way to the …- Lori Walderich -
Buzzworthy ... or just "buzzare"?
A friend of mine owns cats. She says they've never made any noise as horrible as that emitting from the creatures she calls Quiznos Kitties of the Damned: "That spot makes me want to kill my TV …- Lori Walderich -
A Leg Up on Legislation
How to keep your brand one step ahead of the law. Now and then an irate Ayatollah or North Korea's Dear Leader issues a statement against depraved Western influences that threaten order and decorum …- Lori Walderich -
Snackdown: Should your brand be a 4th and 5th daypart challenger?
Some of us might remember how, when we were kids, we'd come home from school, drop our books and start foraging in the kitchen for Oreos and milk, Pop Tarts, peanut butter and crackers &mdash …- Lori Walderich -
The CEO apology: A new kind of brand booster?
Saying you're sorry isn't a bad thing, if it's done right. Here are five recommended best practices to follow.- Lori Walderich
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Latest posts by Lori Walderich
Lori Walderich
Lori Walderich is chief creative officer at IdeaStudio, a chain restaurant marketing and promotions firm. Her company helps restaurant clients align their branding and implement strategic marketing plans to achieve consistent, sustainable growth.
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