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Blogs by This Blogger
Count the restaurant industry among 'the helpers'
As Boston and Texas taught us this week, when the dust of a tragedy clears, restaurants always find a way to pitch in.
Tags:
Marketing / Branding / Promotion
,
Operations Management
,
Social Responsibility
April 19, 2013
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Alicia Kelso
What every restaurant should know about going gluten-free [Infographic]
Gluten-free has proven to be no passing trend; operators can either watch it continue to grow or join in and truly offer something for everyone.
Tags:
Food & Beverage
,
Food Allergies / Gluten-free
,
Food Safety
,
Health & Nutrition
,
Trends / Statistics
April 9, 2013
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Alicia Kelso
Executing a charitable program at your restaurant doesn’t have to be hard
Philanthropy takes time and patience, but the benefits are tangible for a brand.
Tags:
Customer Service / Experience
,
Marketing / Branding / Promotion
,
Operations Management
,
Social Responsibility
March 21, 2013
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Alicia Kelso
Domino’s Australia backlash proves social media puts customers in control
Old marketing strategies in new media don’t work, so it's best to "launch modestly."
Tags:
Marketing / Branding / Promotion
,
Online / Mobile / Social
,
Operations Management
March 12, 2013
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Alicia Kelso
Facebook milestone promotions underscore fast pace of social media
Brands are celebrating their loyal fan base with giveaways.
Tags:
Marketing / Branding / Promotion
,
Online / Mobile / Social
February 15, 2013
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Alicia Kelso
35 Top Restaurant Apps [Infographic]
A look at where restaurant consumers are located in the mobile space.
Tags:
Customer Service / Experience
,
Loyalty Programs
,
Marketing / Branding / Promotion
,
Online / Mobile / Social
,
Systems / Technology
,
Trends / Statistics
February 5, 2013
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Alicia Kelso
Frying up snacks in human fat – is this what we’ve come to?
A Dutch television show is taking food experimentation to an uncomfortable level.
Tags:
Food & Beverage
,
International
,
Research & Development / Innovation
January 18, 2013
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Alicia Kelso
Restaurant industry dominates year's 'PR disaster' list
Five out of 10 2012 public relations nightmares were related to restaurants.
Tags:
Marketing / Branding / Promotion
,
Online / Mobile / Social
,
Operations Management
December 3, 2012
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Alicia Kelso
Are political statements tarnishing the restaurant industry’s reputation?
Following statements against Obamacare, brands’ social media conversations are no longer about the food.
Tags:
Insurance / Risk Management
,
Marketing / Branding / Promotion
,
Operations Management
,
Trends / Statistics
November 15, 2012
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Alicia Kelso
Marketing departments going for the jugular
Ads, menu items are outwardly trying to ‘one-up’ the competition.
Tags:
Food & Beverage
,
Marketing / Branding / Promotion
,
Operations Management
,
Trends / Statistics
October 5, 2012
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Alicia Kelso
McDonald’s global pipeline: Could we ever see McNoodles in the U.S.?
CEO has made numerous references to "innovating, sharing and scaling" products from other global markets.
Tags:
Food & Beverage
,
International
,
Marketing / Branding / Promotion
,
Operations Management
,
Trends / Statistics
September 18, 2012
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Alicia Kelso
Restaurant industry's summer of accidental politics coming to an end
Every company big or small takes a risk by making a statement that even remotely resembles something political.
Tags:
Marketing / Branding / Promotion
,
Operations Management
,
Trends / Statistics
September 12, 2012
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Alicia Kelso
Restaurants take the lead in hunger crisis aid
A new report shows that one in five Americans don't know how they'll afford their next meal.
Tags:
Customer Service / Experience
,
Food & Beverage
,
Marketing / Branding / Promotion
,
Operations Management
,
Social Responsibility
,
Trends / Statistics
August 29, 2012
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Alicia Kelso
McDonald's, Coca-Cola in the middle of Olympic tug-o-war
Support for athletes outweighs negative perceptions.
Tags:
Health & Nutrition
,
Marketing / Branding / Promotion
,
Operations Management
July 12, 2012
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Alicia Kelso
McDonald’s reminds us that food photography is an art, and transparency is in
Transparency is a big deal in the age of immediacy and social networking, and the company answered a tricky question with refreshing honesty.
Tags:
Food & Beverage
,
Marketing / Branding / Promotion
,
Online / Mobile / Social
,
Operations Management
June 22, 2012
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Alicia Kelso
Value Menu: The top 12 benefits of digital menu boards [Infographic]
We surveyed QSR and fast casual operators to learn the top benefits of digital menu boards. We turned the results into this cool infographic.
Tags:
Digital Signage
,
Display Technology
,
Drive-thru
,
Drive-thru Menu / OCB
,
Legal Issues
,
Menu Boards
,
Systems / Technology
,
Trends / Statistics
May 13, 2012
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Alicia Kelso
Chick-fil-A’s big, gay predicament
The chain has faced a few college campus rejections throughout the country.
Tags:
Business Strategy and Profitability
,
Customer Service / Experience
,
Marketing / Branding / Promotion
,
Operations Management
,
Social Responsibility
March 2, 2012
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Alicia Kelso
The top five food trends according to a culinarian
During Wendy’s Investor Day, the chain’s product chief outlined what he is seeing from consumers.
Tags:
Food & Beverage
,
Health & Nutrition
,
Operations Management
,
Trends / Statistics
February 3, 2012
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Alicia Kelso
QSRs ramp up breakfast marketing campaigns
Research shows that 31 million Americans skip breakfast every day, presenting a big opportunity for quick-service restaurants.
Tags:
Business Strategy and Profitability
,
Coffee/Bakery/Donut
,
Food & Beverage
,
Marketing / Branding / Promotion
,
Online / Mobile / Social
,
Operations Management
,
Trends / Statistics
January 27, 2012
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Alicia Kelso
Will 2012 be the Year of the Chicken?
Lower costs, healthier perceptions have launched chicken into the QSR spotlight.
Tags:
Business Strategy and Profitability
,
Chicken
,
Food & Beverage
,
Health & Nutrition
,
Operations Management
,
Trends / Statistics
November 1, 2011
-
Alicia Kelso
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Showing (1 - 20) of 27
Latest posts by Alicia Kelso
Count the restaurant industry among 'the helpers'
What every restaurant should know about going gluten-free [Infographic]
Executing a charitable program at your restaurant doesn’t have to be hard
Domino’s Australia backlash proves social media puts customers in control
Facebook milestone promotions underscore fast pace of social media
» View All Posts
Alicia Kelso
Alicia Kelso is editor of QSRWeb.com and PizzaMarketplace.com.
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