Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

Taco Bell jumps on protein bandwagon with Power Cantina launch

The new menu, and the marketing strategy behind its launch, is geared toward the 18 to 34 age group.

Why your employees are frustrated with you (and what you can do about it)

Restaurants that run a reactive culture operate hour to hour, putting everyone behind and causing frustration with employees and guests.

How corn affects food prices

Corn prices were up 13 percent in the first six weeks of 2014 which will adversely affect the price of many of the foods you stock in your restaurant.

Carvel celebrates the past with modern shoppe design

Digital menu boards have been added to draw more attention to the brand's signature treats.

A peek at Carvel's new shoppe design

To mark the brand's 80th anniversary, it has launched a modernized look.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Navigating the new food codes: Part 1

Operators need to know the 8 major allergens and the best practices surrounding the use of separate containers and preparation methods designed to prevent cross-contact.

Heated debate ignites over Burger King’s gay pride Whopper

A San Francisco restaurant released rainbow packaging for the Whopper, including the wording, "We are all the same inside."

Restaurants fire up promos for Fourth of July holiday

From menu rollouts to marketing campaigns, some concepts are in the spirit.

Consumer Reports: Low chain restaurant scores should be a ‘wake-up call’

Food quality now trumps location convenience for restaurant consumers.

Millennials coming to expect the interaction that digital menu boards bring

Industry insiders expect indoor digital menu boards to be standard in three to five years, and drive-thru in five to 10 years.

The perks of using cloud technology in your restaurant

Anthony Lye, chief product officer at Red Book Connect, also shares his thoughts on how the Millennial Generation will affect the workforce.

Sonic’s new display technology driving average check increases

Sonic’s strategy is to focus on specific product categories, grow them and sell them throughout the day.

Focus on order accuracy the top priority for Fiesta Restaurant Group

Pollo Tropical removed some items from the menu to be more efficient and user friendly.

Reward and loyalty programs for your catering customers

Provide your customers with the option to select which program they prefer.

Millennials want more than brand familiarity

Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.

LevelUp: Consumers increase spending with iBeacon technology

Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.

Culver’s turns 30: COO reflects on industry and consumer changes

Consumers are now more aware of food safety, sourcing and nutritional content.

Reliable transportation: What does that mean for hourly workers?

If you’re located in a bike-friendly city, make sure to let seekers know and you may attract new faces.

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