Restaurants jump on selfie bandwagon to engage Millennial consumers

A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

Will Burger King’s competition take advantage of merger backlash?

Fans, politicians are calling for a boycott of Burger King after company establishes Canadian headquarters.

Burger King, Tim Hortons seal merger deal

Despite early media reports, executives from both brands insist their M&A; agreement is not about a tax inversion.

A thing for wings

From QSRs to sports bars, wings are on menus everywhere. Why?

5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

Make time for staff training

Restaurants must make time for training.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Why investors are eating up food delivery services

Partnering with a delivery service frees up restaurant owners to focus on food and experience while still expanding their customer base.

Arby's redefines target audience after year-long review

The chain has ramped up the number of new products in test four-fold in the past four years.

The consumer experience evolution

Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.

Doing digital signage right

The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when you have disinterested employees, no one is there to protect your brand. Digital signage mitigates the impact of undertrained or overwhelmed front line employees.

Does China expose the concept of Quality Fade in QSR food products?

The tendency of major QSR brands to stick with longtime suppliers exposes a false sense of security with faulty supplier partners.

Beacon technology enabling restaurant commerce and communication

With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.

Wendy's aims to be a 'stronger global player'

The company continues its mobile ordering beta test and is approaching loyalty aggressively.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Portillo's sets a standard without big marketing budgets

Few brands develop a difference and execute it so well that knockoff attempts never come close to the original’s level.

Wearable technology brings a new world of opportunity to the restaurant industry

Wearables are combining the computing power of smartphones with the convenience of the accessories we put on every morning.

Mission Foods leapfrogs competitors with plastic ship boxes

It is not often in the QSR industry, that one decision can positively impact so many touch points in restaurant operations.

Burger King's 'fewer, more impactful' menu launch strategy lifts sales

The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.

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