5 for 5: McDonald's, desserts, technology among trending articles

The top five articles trending on QSRWeb range from McDonald's to dessert trends to technology.

Can you, and should you, accept Apple Pay?

Balancing the benefits and the costs of new or upgraded point of sale equipment are key considerations when deciding whether Apple Pay is a good move for your business.

​Why manufacturers offer rebates and not net pricing

In a corporate situation, there are pros and cons for both the buyer and the manufacturer to use the rebate system.

Analytics-driven digital merchandising in QSR drive-thrus

Dynamic signage and media expert Lyle Bunn takes a spin through analytics and merchandising in the drive-thru.

QSRs, fast casuals provide table service with RFID technology

As the restaurant industry trends toward using more and more technology to enhance customer experience, age old problems like searching for a guest’s table are finally being solved.

Checkers and Rally's capitalize on dessert trends in new Sweet Side menu

Everyone has a sweet tooth, but the question is, what are the flavors that customers most crave?

Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

How customers' expectations define your brand

The success of your brand lies in good, old-fashioned customer service — with the emphasis on "good."

Top 3 things to know about hourly hiring in 2015

The upcoming year will be filled with changes and trends that affect how you interact with both job seekers and current employees.

Marco's COO predicts real estate pressure, higher prices for restaurants this year

Technomic research recently predicted that the $680 billion restaurant industry will see three percent growth in 2015. What else can industry leaders expect in 2015?

The importance of educating your team about catering

Only through a commitment to education will we have the ability to help others meet a proper standard that can help catering and restaurant leaders adapt to the market changes.

How to lead your brand into menu labeling

Now that menu labeling has passed and everyone knows the rules and expectations, it is important to address the best way restaurant leadership should handle nutritional analysis.

Can Galardi rev up a new generation of Wienerschnitzel fans?

Wienerschnitzel's Chief Visionary Officer is hoping to introduce the 53-year-old hot dog brand to a new, young audience through strategic sponsorships.

Sometimes love just ain't enough: #McDonaldsPayment brings out the crazy all over Twitter

McDonald's now infamous Super Bowl ad promoting its new campaign of accepting hugs for payment has exploded on Twitter, and not in the gentlest of ways.

Make every year count

At the start of 2014, I was heavily anticipating the final FDA menu labeling regulations and its subsequent impact on the restaurant industry. While it took longer than expected for the FDA to make its ruling, I am thrilled that...

Check out the two new 'Windows' now open for mobile POS

A new partnership between Microsoft and PayPal opens the door for PayPal Here to run on any device running Windows 8.1, and Panasonic is releasing a new Toughpad, which also runs on Windows 8.1.

From lawsuits to 'factory food': 6 things wrong with McDonald's

The Board of Directors of McDonald's Corporation announced that President and Chief Executive Officer Don Thompson will retire March 1, 2015, after almost 25 years of service.

Bigger isn't always better: the case for limited menus

Limited menus for QSRs and fast casual restaurants have financial and operational benefits.

Weaving a loyal web: 3 steps to integrate social into loyalty marketing

Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.

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