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Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.
The new menu, and the marketing strategy behind its launch, is geared toward the 18 to 34 age group.
Restaurants that run a reactive culture operate hour to hour, putting everyone behind and causing frustration with employees and guests.
Corn prices were up 13 percent in the first six weeks of 2014 which will adversely affect the price of many of the foods you stock in your restaurant.
Digital menu boards have been added to draw more attention to the brand's signature treats.
To mark the brand's 80th anniversary, it has launched a modernized look.
Even the most loyal customer evaluates every touch point and interaction with a business.
Operators need to know the 8 major allergens and the best practices surrounding the use of separate containers and preparation methods designed to prevent cross-contact.
A San Francisco restaurant released rainbow packaging for the Whopper, including the wording, "We are all the same inside."
From menu rollouts to marketing campaigns, some concepts are in the spirit.
Food quality now trumps location convenience for restaurant consumers.
Industry insiders expect indoor digital menu boards to be standard in three to five years, and drive-thru in five to 10 years.
Anthony Lye, chief product officer at Red Book Connect, also shares his thoughts on how the Millennial Generation will affect the workforce.
Sonic’s strategy is to focus on specific product categories, grow them and sell them throughout the day.
Pollo Tropical removed some items from the menu to be more efficient and user friendly.
Provide your customers with the option to select which program they prefer.
Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.
Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.
Consumers are now more aware of food safety, sourcing and nutritional content.
If you’re located in a bike-friendly city, make sure to let seekers know and you may attract new faces.
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