Arby's introduces new dessert with 50-percent off discount

Jan. 11, 2013

Arby's Restaurant Group Inc. is celebrating National Hat Day Jan. 15 by offering fans a coupon for 50-percent off its new Chocolate Molten Lava Cake.

Fans can take advantage of the deal by visiting and signing a petition asking the White House to declare the brand's iconic 10-gallon hat as "the national hat of America."

The new Chocolate Molten Lava Cake is a warm chocolate cake filled with molten lava chocolate and topped with cocoa crumbles. It is available at a suggested price of $1.99 for a limited time at participating locations.

"While the country has many national symbols, including a bird, tree and motto, America does not have a national hat," said Bob Kraut, senior vice president of Brand Marketing & Advertising, Arby's Restaurant Group Inc. "Arby's has been proudly serving freshly sliced meats under its renowned hat for nearly 50 years, so we feel a commitment to honoring the ten-gallon hat on this holiday."

In the days leading up to National Hat Day, fans can visit Arby's on Facebook, Twitter, Pinterest and Instagram to learn more about the petition and Chocolate Molten Lava Cake.

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Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social

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