Arby's invests $4M in childhood hunger campaign

April 23, 2014

The 2014 Arby's Foundation Hungry for Happiness Mobile Tour will begin its third year on April 29 in Atlanta, and will make stops in 30 different cities throughout the summer.

New this year is the launch of "School's Out, Food's In," a partnership with Share Our Strength's No Kid Hungry campaign. According to news release, Arby's $4 million commitment is unprecedented in Share Our Strength's efforts to combat childhood hunger.

During the kickoff event at Belmont Hills Elementary School, Arby's CEO Paul Brown will present the check for $4 million to Tom Nelson, president of Share Our Strength.

Since the Hungry for Happiness Tour began in 2011, Arby's has visited 45 cities and served kids meals to 11,000 children.

Topics: Marketing / Branding / Promotion , Social Responsibility

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