Arby's kicks off No Kid Hungry campaign

Aug. 15, 2013

For the third year in a row, Arby's restaurants across the country are teaming up with their customers to help end childhood hunger in America. From Aug. 19 until Sept. 29, Arby's will collect donations for the Arby's Foundation in support of its mission in partnership with Share Our Strength's No Kid Hungry Campaign.

The goal of the in-store fundraiser is to raise $2.75 million nationally.

Customers who donate $1 at participating restaurants will receive a pin-up card to sign and hang on the walls of the restaurant to show their support. As a thank you for their donations, they'll receive two coupons for $1 off any full priced sandwich purchase, and a free turnover with any full priced sandwich purchase.

"Childhood hunger does not discriminate — it is a serious problem that affects each and every community in this country," said Hala Moddelmog, president, Arby's Restaurant Group Inc. "One in five children in America lives in a household that struggles to put food on the table, and it's time for this to change. We at Arby's are committed to doing what we can to end childhood hunger, and we encourage our customers to do the same."

From May until August of this year, the Arby's Foundation traveled to 30 U.S. cities as part of the Hungry for Happiness tour to raise awareness about childhood hunger during the summer months and help increase participation in free summer meal sites around the country. The 18-wheel Arby's Foundation event vehicle traveled more than 20,000 miles and served more than 6,000 complimentary Arby's Kids Meals, which are endorsed by Kids LiveWell and meets USDA nutritional standards.

Since 2011, Arby's has raised more than $5 million for this mission.

Read more about cause marketing.

Topics: Marketing / Branding / Promotion , Operations Management , Social Responsibility

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