Arby's, King's Hawaiian donate to Oklahoma relief fund

 
June 4, 2013

The Arby's Foundation and King's Hawaiian will make a joint donation of $30,000 for emergency food relief to the Regional Food Bank of Oklahoma. The funds will be used to supply food resources to families affected by the recent tornadoes in Oklahoma.

Arby's largest franchisee, U.S. Beef Corp., is headquartered in Tulsa, Okla. The storms have interrupted operations at two Arby's restaurants in the Moore, Okla., area. Arby's employees have also been affected, with several homes being partially or fully destroyed.

"Arby's and King's Hawaiian, in recognition of our business partnership and shared values, are proud to come together and support the families in Oklahoma in this time of great need," said Hala Moddelmog, president of Arby's Restaurant Group Inc.

In addition to the donation, the Arby's Foundation event vehicle, fully equipped with a mobile kitchen, will be taking a side trip from its Hungry for Happiness tour to visit the region beginning July 3. Arby's and U.S. Beef employees will assist with rebuilding and will serve complimentary Arby's sandwiches to those volunteering and those who have been affected by the storms.

Arby's is currently partnered with the King's Hawaiian brand to feature two new sandwiches on its menu, the King's Hawaiian Roast Beef and King's Hawaiian Roast Beef & Swiss.

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Topics: Marketing / Branding / Promotion , Social Responsibility


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