Arby's partners with Alaska Seafood organization for Big Fillet Fish return

 
Jan. 16, 2014

The Alaska Seafood Marketing Institute has partnered with Arby's for the re-release of the chain's Reel Big Fillet fish sandwich. According to a company press release, the limited-time offer is part of the chain's commitment to providing products using sustainable resources.

The Reel Big Fillet is a wild-caught Alaska Pollock, sourced from Alaska's North Pacific sea. It is served hot, and topped with tartar sauce, iceberg lettuce and a toasted sesame bun.

"We are thrilled to be partnering with the Alaska Seafood Marketing Institute to bring back this sandwich to our menu," said Len Van Popering, senior vice president, product development and innovation, Arby's. "Alaska's sustainability practices are highly regarded in the industry, and Arby's is dedicated to giving our customers fresh and delicious products. As Alaska supplies over half of the wild-caught seafood in the United States, there is nowhere else we would rather get our fish."

Claudia Hogue, foodservice program director at ASMI, adds that Alaska is the only state that provides a mandate in its constitution for sustainable seafood.

"Alaska is deeply committed to ensuring that its wild, natural and delicious seafood can be enjoyed for generations to come. All Alaska seafood develops its superior flavor from eating a natural diet and swimming through clean, cold waters," Hogue said.

Read more about menu introductions.


Topics: Equipment & Supplies , Food & Beverage , Sustainability


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