- PROJECT HELP
- WHITE PAPERS
Arby's Restaurant Group and the Arby's Foundation have launched three new initiatives to benefit the Share Our Strength's No Kid Hungry Campaign.
Arby's charitable arm, The Arby's Foundation, signed on as a partner with Share Our Strength's No Kid Hungry campaign in September, providing an initial $300,000 donation.
Arby's new fundraising efforts include:
"The impact of hunger is universal in a child's life. It affects everything from their ability to concentrate in school to their ability to sleep well. And yes, hunger does affect a child's mood," said Kate Atwood, executive director of the Arby's Foundation. "One in five children in America is suffering from hunger, so it's easy to understand the urgency for change. We're already seeing that Arby's customers really care about this cause. They get it and they want to help."
The foundation has pledged a minimum of $1 million to the No Kid Hungry Campaign by the end of 2011. The fourth quarter pledge is just the beginning of a multi-year national partnership with the nonprofit. A portion of purchases of the new Arby's Kids Meals featuring more nutritious choices help to fund the Arby's Foundation.
Read more about cause marketing.
© 2014 Networld Media Group All rights reserved.