Arby's pledges $1 million for No Kid Hungry campaign

 
Nov. 3, 2011

Arby's Restaurant Group and the Arby's Foundation have launched three new initiatives to benefit the Share Our Strength's No Kid Hungry Campaign.

Arby's charitable arm, The Arby's Foundation, signed on as a partner with Share Our Strength's No Kid Hungry campaign in September, providing an initial $300,000 donation.

Arby's new fundraising efforts include:

  • Check-in for Charity with Foursquare – the Arby's Foundation will donate $1 for every Foursquare check-in (up to $50,000) to Share Our Strength's No Kid Hungry Campaign during November 2011;
  • National Restaurant Fundraising Campaign – Arby's Restaurants are asking their guests to "share a good mood" with a $1 donation to help No Kid Hungry's goal of ending childhood hunger in America by 2015. Arby's will in turn provide the guests with coupons for $1 off the new Ultimate Angus Philly sandwich on their next visit to Arby's. One-hundred percent of all funds raised in the restaurants will be given to the No Kid Hungry Campaign; and
  • Arby's also is helping to raise the count on No Kid Hungry's consumer pledges via social media, in-store awareness and the new Arby's Kids Meals.

"The impact of hunger is universal in a child's life. It affects everything from their ability to concentrate in school to their ability to sleep well. And yes, hunger does affect a child's mood," said Kate Atwood, executive director of the Arby's Foundation. "One in five children in America is suffering from hunger, so it's easy to understand the urgency for change. We're already seeing that Arby's customers really care about this cause. They get it and they want to help."

The foundation has pledged a minimum of $1 million to the No Kid Hungry Campaign by the end of 2011. The fourth quarter pledge is just the beginning of a multi-year national partnership with the nonprofit. A portion of purchases of the new Arby's Kids Meals featuring more nutritious choices help to fund the Arby's Foundation.

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management , Social Responsibility


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