Arby's purchases Pharrell's hat for charity donation

March 3, 2014

Much of the social media chatter around musician Pharrell Williams' (brown) Grammy hat last month was about how much it resembled Arby's iconic hat symbol. During Sunday's Oscars, Pharrell wore a similar (black) Vivienne Westwood "Mountain" hat, which conjured up a similar conversation.

Coincidentally, on Sunday Arby's won an eBay bidding war against 21 participants and 131 offers for the Grammy hat, spending $44,100. Pharrell tweeted a thank you to "whoever bought my Grammy hat," claiming the money will benefit his From One Hand To AnOTHER charity.

Vibe reported that Arby's responded with a photo of its receipt:

"@Pharrell You're welcome. We're HAPPY to support a great cause & get our hat back. Good luck at the #Oscars tonight!"

According to the From One Hand to AnOTHER Charity website, the organization was established to support the "Pharrell Williams Resource Centers' learning programs developed for every one of the underserved youth between the ages of 7 and 20 in at risk communities throughout the country. FOHTA's mission is to 'Change the world one kid at a time by giving them the tools and resources to meet their unique potential.' The vision of the center is to modernize the community center concept by empowering kids to learn through new technologies, arts, and media."

Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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