- WHITE PAPERS
Atlanta-based Focus Brands Inc. has opened its 1,000th international location, a co-branded Cinnabon and Auntie Anne's store in Port of Spain, Trinidad.
Focus brands is the parent company of Cinnabon, Auntie Anne's, Carvel, Moe's Southwest Grill, Schlotzsky's and Seattle's Best Coffee.
The 1,000th location is operated by Cinnaworld Ltd., a franchise group consisting of a husband-and-wife team from Trinidad. Naveed Mohammed and Renee Peterson have opened a total of five Auntie Anne's and Cinnabon stores in the Trinidad and Tobago area. The duo recently expanded their territory rights to include Jamaica, Guyana, Barbados, Antigua, Barbuda, St. Lucia and Grenada and have committed to opening an additional 15 locations throughout the next seven years.
Cinnaworld Ltd. received the award for "International New Franchise Partner of the Year" for 2011 at the Focus Brands Worldwide Convention in January 2012.
"This opening is a landmark in our international expansion plan, which is crucial for our growth," said Mike Shattuck, president of Focus Brands International. "Building our global brand presence has substantial value for us, especially when we can increase our visibility and brand presence by opening in high-traffic venues in new markets."
In 2012, Focus Brands opened 205 locations in international markets, and a projected 260 will open this year. This growth comes while the company continues to increase its domestic footprint in the U.S. through franchise expansion of all brands.
In July, Cinnabon and Carvel became the first American brands to open in Libya, with nine additional Cinnabon bakeries and new Carvel and Moe's Southwest Grill locations on the way. Moe's Southwest Grill and Schlotzsky's recently expanded to Russia.
More than 80 new Auntie Anne's bakeries have opened in 2012 internationally and plans call for more than 118 to open overseas in 2013 in countries such as Vietnam, Bahamas, India and Aruba, as well as Ukraine, Kazakhstan, Estonia, Latvia, Lithuania, Georgia, Moldova, Uzbekistan, Kyrgyzstan and Tajikistan.
Cinnabon bakeries currently operate in more than 51 countries and will launch in Iraq, Mongolia and Ukraine in the coming year.
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