Auntie Anne's crowdsources for pretzel recipe

 
April 27, 2012

Pretzel lovers from across the country submitted recipes for Auntie Anne's inaugural At-Home Baking Kit Recipe Challenge. The winner was announced this week for National Pretzel Day.

Chaelyn Consaul of New York won the $1,000 grand prize for her strawberry cheesecake dessert pizza submission.

The winning recipe features a slightly sweet pizza crust, made with Auntie Anne's Baking Kit pretzel dough and is topped with cheesecake filling, layered with strawberry glaze and sliced, fresh strawberries and then drizzled with chocolate.

Last week, six judges from Auntie Anne's tasted and graded the top recipes to determine the grand prize and first place winners.

Scot Crain, Auntie Anne's chief customer officer and one of six judges, called Consaul's recipe, "A summery, light dessert treat."

Claiming the first place title, and winning $500, was Texas-based Amy LaGrone's savory BBQ Chicken Wraps, described by one judge as BBQ chicken and fresh vegetables wrapped in light pretzel pita bread.

After the contest ended on March 31, Auntie Anne's Food Science and Technology Department narrowed all submitted recipes to the top 10. These 10 were highlighted on Auntie Anne's In the Kitchen Facebook page where the Fan Favorite was determined by fan "likes." The winner, Ronna Farley of Maryland, was awarded $250 for her Gooey Pretzel Bars. The bars feature Auntie Anne's pretzel dough as a base, topped with caramel, chocolate and pecans.

The contest required entrants to use the dough mix and yeast provided in the kit, and the 10 finalists were selected on the basis of taste, creativity and originality, ease of re-creation, and consumer appeal and appearance.

All three winning recipes will be featured on www.auntieannesrecipes.com. The site highlights 22 recipes designed by Auntie Anne's culinary experts that make use of the company's pretzel dough.

The suggested retail price for Auntie Anne's At-Home Baking Kit is $5.99 to $7.99. In addition to participating Auntie Anne's stores, the kit is available at specialty retailers, a club store, and regional grocery chains located throughout the U.S.

Read more about social media marketing.


Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social


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