Auntie Anne's partners with Alex's Lemonade Stand

Sept. 22, 2011

Auntie Anne's has announced a new charitable partnership with Alex's Lemonade Stand Foundation (ALSF), an organization that raises money to fight pediatric cancer.

Auntie Anne's presented a $25,000 check to ALSF in honor of the store manager and franchise partner named as the fastest Auntie Anne's pretzel rollers in the world. Sixty-eight store managers and 18 franchise partners participated this week in the competitions in an effort to win $1,000.

Jackie Neal, a store manager from New Jersey won the first competition for rolling 42 pretzels in 2 minutes and 24 seconds. Tobin Hickman, a franchise partner from Texas, won the additional contest for rolling 42 pretzels in 2 minutes and 53 seconds. Hickman and his wife Blanca donated their $1,000 prize to ALSF.

The decision to name ALSF as the national charitable partner of Auntie Anne's came after franchise partners and corporate associates went through a collaborative process to determine a beneficiary that best resonated with the brand, guests and the franchise system.

"From coast to coast, our franchise partners are passionate about our new charitable partner and eager to make an immediate, substantial impact," said Bill Dunn, president and COO of Auntie Anne's. "While cancer knows no age, race or class, hearing a child's touching story struck a major chord with everyone in our system, and we felt that it was imperative to collaborate on this common cause."

Read more about promotional and branding partnerships.

Topics: Marketing / Branding / Promotion , Operations Management , Social Responsibility

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