Back Yard Burgers adds first fish sandwich

Feb. 14, 2013

Back Yard Burgers is adding a meat-free option for its guests, the Bold and Crunchy Fish Sandwich, available through March 31, at all 83 locations.

The new fish sandwich — the first systemwide for Back Yard Burgers — is a tortilla-crusted tilapia fillet, topped off with a blackened creole mayo and served on a bakery-fresh toasted roll.

"We are so pleased to offer our guests the first fish sandwich in our 25 year history," said Monte Jump, Back Yard Burgers chief marketing officer. "We believe that we are offering our guests the best fish sandwich in the marketplace."

The spring menu promotion will also include the new Spicy Chicken sandwich.

Both sandwiches are available as a combo, including a regular fry and drink, and are made to order. E-club members, and those customers that sign up for the e-club, will receive special offers on the limited time menu offerings, including a Spicy Chicken sandwich combo for $4.99 (regular price $5.49) and The Bold and Crunchy Fish Sandwich Combo for $5.99 (regular price $7.49). The LTOs will be supported with 15 and 30 second TV commercials.

Read more about food promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion , Seafood

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