- WHITE PAPERS
Barfresh Food Group Inc., a manufacturer and distributor of ready-to-blend beverages, has entered into a development agreement with one of the nation's largest quick-service brands.
As part of the agreement, Barfresh will provide up to 3,000 of the restaurant chain's franchise locations with a custom range of uniquely blended smoothies utilizing Barfresh's patent-pending, proprietary, pre-portioned packaging system of ready to blend ingredient packs.
Also included are the development of custom flavors and ingredients specific to the chain's customer demographic, and an initial test of two markets on the West Coast, with the anticipation of a full nationwide rollout shortly thereafter. Because the chain is in test phase with the product, it is not being identified.
Upon product test approval and nationwide adoption, the agreement provides Barfresh with the opportunity to have additional distribution through one of the country's leading food service distributors. The customized flavors will be exclusive to the customer, and will require approval per the customer's specifications prior to being made available for retail sale.
"These large QSR chains are right in the sweet spot for our business model and operations. We know and understand what it takes to provide large QSRs with unique ready to blend beverage options their customers can't find anywhere else," said Riccardo Delle Coste, Barfresh CEO. "With so many QSRs rushing to adopt healthier beverage lines for their consumers in an effort to capitalize on this rapidly growing trend, we believe we are providing them with a strong competitive edge in the marketplace."
This is Barfresh's third development agreement in the past 45 days.
Read more about suppliers.