Baskin-Robbins announces major UK expansion plan

 
May 4, 2012

Baskin-Robbins has announced plans to greatly expand the brand's presence in the United Kingdom. The firm is looking to nearly double its footprint in the UK with the addition of 80 new free-standing restaurants throughout the next three years while creating up to 400 new full and part-time jobs.

The announcement comes as Baskin-Robbins celebrates the official opening of three new shops in London. Nigel Travis, CEO of parent company Dunkin' Brands and Giorgio Minardi, president of Dunkin' Brands International, have travelled to London to attend the openings. Travis is a London native.

"Baskin-Robbins takes pride in delighting guests the world over with its rich library of ice cream flavors and wide array of frozen treats," Travis said. "This is also great news for the British business community. Baskin-Robbins' further growth in the UK provides an excellent opportunity for those looking to develop a franchise business. It also means hundreds of new jobs, which we are particularly pleased to be supporting."

Baskin-Robbins currently has nearly 100 locations in the UK, including free-standing restaurants and concession locations in shops and movie theatres. Baskin-Robbins has more than 6,700 locations in nearly 50 countries.

The three new venues in London will feature Baskin-Robbins' new international restaurant design, which includes relaxing lounge-style seating, textured walls reminiscent of Baskin-Robbins waffle cones, an expanded topping station, interactive LCD menu displays and improved dessert displays for modeling ice cream cakes and sundaes.

The shops will offer classic Baskin-Robbins ice cream flavors including Mint Chocolate Chip, Pralines 'n Cream and Jamoca Almond Fudge, as well as local flavors such as English Toffee.

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Topics: Coffee/Bakery/Donut , Food & Beverage , Franchising & Growth , International , Operations Management , Restaurant Design / Layout


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