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Baskin-Robbins today announced the signing of five new franchise agreements to aggressively expand the brand's presence in China. The new franchise agreements include plans to open 249 additional Baskin-Robbins shops across China throughout the next 10 years, more than tripling the brand's presence in the country.
The five new Baskin-Robbins franchisees and their development plans include:
"We're very excited to expand the Baskin-Robbins brand in China with these five new partners who each have a deep knowledge of their local consumers," said Giorgio Minardi, president of Dunkin' Brands International, parent company of the chain.
Baskin-Robbins currently has more than 90 locations in China, including shops in Beijing, Shanghai, Xi'an, Hangzhou and Zhengzhou. It offers classic flavors including global favorites such as Mint Chocolate Chip and Very Berry Strawberry, along with regional favorites including Green Tea.
Baskin-Robbins has nearly 7,000 locations in nearly 50 countries around the world.
In September, Dunkin' Brands named new executives to its international team in support of its global expansion plans. Additionally, Minardi was named president of Dunkin' Brands International in early 2012 to lead the efforts.
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