Baskin-Robbins announces plans to triple China footprint

 
Jan. 30, 2013

Baskin-Robbins today announced the signing of five new franchise agreements to aggressively expand the brand's presence in China. The new franchise agreements include plans to open 249 additional Baskin-Robbins shops across China throughout the next 10 years, more than tripling the brand's presence in the country.

The five new Baskin-Robbins franchisees and their development plans include:

  • Wuhan Baba Commerce and Trade Ltd. plans to develop 50 locations in Hubei province throughout the next 10 years;
  • Tianjin Aishike Catering Management Co. Ltd. plans to develop 39 shops in Tianjin City throughout the next 10 years;
  • Hebei Banno Food Service Co. Ltd. plans to develop 50 locations in Hebei province throughout the next 10 years;
  • No. 31 Shenyang Cold Beverage Co. Ltd. plans to develop 50 shops in Liaoning province throughout the next 10 years; and
  • Beijing Rongshengyuan Dining Culture Co. Ltd. plans to develop 60 locations in Shandong province throughout the next 10 years.

"We're very excited to expand the Baskin-Robbins brand in China with these five new partners who each have a deep knowledge of their local consumers," said Giorgio Minardi, president of Dunkin' Brands International, parent company of the chain.

Baskin-Robbins currently has more than 90 locations in China, including shops in Beijing, Shanghai, Xi'an, Hangzhou and Zhengzhou. It offers classic flavors including global favorites such as Mint Chocolate Chip and Very Berry Strawberry, along with regional favorites including Green Tea.

Baskin-Robbins has nearly 7,000 locations in nearly 50 countries around the world.

In September, Dunkin' Brands named new executives to its international team in support of its global expansion plans. Additionally, Minardi was named president of Dunkin' Brands International in early 2012 to lead the efforts.

Read more about franchising and growth.


Topics: Franchising & Growth , International


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