Baskin-Robbins celebrates spring with new chick cake

 
March 20, 2013

Baskin-Robbins is marking the first day of spring with its new chick cake and chick individual treat.

These additions to the brand's cake lineup are meant to act as table centerpieces for spring celebrations and are decorated as yellow chicks, complete with orange beaks and feet.

"This spring, we wanted to create a memorable cake that really brought the season to life with bright colors and a whimsical design," said Stan Frankenthaler, Baskin-Robbins executive chef and vice president of Innovation at Dunkin' Brands.

Additionally, Baskin-Robbins has partnered with craft blogger, Laurie Turk of TipJunkie.com, to share tips for on how to create a tablescape with the new chick cake.

"The Baskin-Robbins Chick Cake is so adorable, it's a centerpiece on its own, and lends itself well to decorative complements that taken together create a fun tablescape that really celebrates the season of spring," Turk said.

Read more about food and beverage promotions.


Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion


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