Baskin-Robbins introduces cakes for Mother's Day

May 10, 2012

Baskin-Robbins is offering a special lineup of ice cream cakes designed for Mother's Day, including its new Petals & Pearls Cake. Available now at participating Baskin-Robbins locations nationwide, these cakes can be customized with any ice cream and cake flavor combination, and a personalized message can be added.

Cakes available for the May 13 holiday include:

  • Petals & Pearls Cake – This new ice cream cake features light aqua frosting and is adorned with white wild roses and pearl accents.
  • Delectable Designer Handbag Cake – Baskin-Robbins has transformed its classic 9-inch round cake into a pink handbag shape.

"Flowers and breakfast in bed are always a nice touch, but a Mother's Day ice cream cake with mom's favorite flavor combination can make for an even more memorable treat that the whole family will enjoy," said Stan Frankenthaler, Baskin-Robbins executive chef and vice president of Innovation at Dunkin' Brands. "Our Mother's Day ice cream cakes come in a variety of designs and are customizable with any of Baskin-Robbins' delicious ice cream flavors. They're perfect for sharing with family and friends on this special holiday."

Other popular Mother's Day ice cream cakes, such as the Mother's Day Bouquet Cake and Mother's Day Hearts & Flowers Cake, are also available for order. All ice cream cake varieties can be viewed on the cake creator page on the Baskin-Robbins website, where guests can easily choose their preferred cake design, size and flavors. The online application enables guests to print out their ice cream cake order to present at their local Baskin-Robbins restaurant.

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Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management

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