Baskin-Robbins introduces four-flavor 'Piece Cake'

May 5, 2014

Baskin-Robbins has added a new Piece Cake to its lineup, a collection of four different ice cream and cake flavor combinations. The four combinations include Oreo Cookies 'n Cream with Chocolate Cake, Mint Chocolate Chip with Chocolate Cake, Pralines 'n Cream with Yellow Cake and Very Berry Strawberry with Yellow Cake.

According to a news release, the Piece Cake is also pre-cut by flavor combination for easier serving at celebrations.

The brand is also featuring its Mother's Day treats, including:

  • Rosette Cake: A new cake design featuring rosettes in shades of pink. Alternatively, this cake can be customized with mom's favorite colors.
  • Delectable Designer Bag Cake: A cake shaped like a pink handbag.
  • The Flavor of the Month, Mom's Makin' Cookies: Featuring brown sugar-flavored ice cream filled with chocolate chip cookie pieces, chocolate flavored chips and a cookie dough batter ribbon.

"Our lineup of Mother Day's ice cream cakes can be customized to celebrate Mom's personal style and are sweet and delicious treats that the whole family can enjoy. We're also excited to introduce our new Piece Cake, which is perfect for families who can't pick just one ice cream and cake flavor combination," said Jeff Miller, executive chef and VP of Culinary Innovation.

Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion , Research & Development / Innovation

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