Baskin-Robbins introduces holiday ice cream cakes

Dec. 3, 2012

Baskin-Robbins is offering a new lineup of dome-shaped, holiday-themed ice cream cakes. Guests can customize each cake by choosing their favorite ice cream flavor.

The holiday designs include a Snowman Cake, Santa Cake and Elf Cake. Each cake serves 8 to 12 people and they are available for a suggested price of $26.99 during December.

For guests looking for a smaller treat, Baskin-Robbins is also offering Snowman and Snow Woman individual cakes. They are available at participating Baskin-Robbins shops and have a suggested retail price of $2.49.

"What better way to celebrate the holidays than by enjoying the company of family and friends and sharing Baskin-Robbins' festive new ice cream cakes," said Stan Frankenthaler, Baskin-Robbins executive chef and vice president of Innovation at Dunkin' Brands. "These fun and delicious holiday cakes are sure to impress as the dessert table centerpiece at any holiday party."

Read more about food promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion

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