Baskin-Robbins intros BRight Choices treats

Dec. 28, 2008
CANTON, Mass. — Baskin-Robbins has introduced BRight Choice treats, ice cream options including fat free, dairy free, no sugar added and light ice cream offerings.
BRight Choices range from 80 to 140 calories per 2.5 ounce scoop.
To celebrate the launch of BRight Choices, participating Baskin-Robbins shops on Jan. 15 will offer a free BRight Choices scoop from 11 a.m. to 10 p.m. to any customer with proof of a gym membership.
Initial BRight Choices include Premium Churned Light Vanilla and Milk Chocolate and Fat Free Frozen Vanilla Yogurt as permanent menu additions, with additional new BRight Choices flavors to be introduced throughout the year.

Topics: Operations Management

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